The racetrack has reached a crossroads. The move towards autonomy and electrification is challenging the automotive industry. Fans are as likely to engage through eSports and gaming, not just by watching from the trackside or on TV. The conventional model of sponsorship valuation is no longer relevant.


PitBox91 has the experience and insight to help brands maximise their investment in a fast changing environment. From Sponsorship Negotiation to bringing B2B partners together through motorsport, PitBox 91 is your expert consultancy in the paddock and boardroom.

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